Hi, I'm Seth. I help small businesses adopt AI without the hype.

I'm an AI consultant for new and small businesses. I help you figure out where AI fits, what tools to use, and how to start — then I build it with you. No agency maze. No AI guru posturing. Just practical implementation.

I work remotely, nationwide, and email-first. I reply to every email and form myself, usually within 2 business days.

Email and forms reach me directly

Every email and form gets a real reply.

  • I read and answer every email and form request myself
  • I tell you where AI fits and what it'll cost before asking for a dime
  • If AI isn't the right answer for your problem, I'll say so
Come to me if You want AI working for your business, not just talked about
Email me directly [email protected]
AI consulting Workflow automation Practical AI No hype

The short version

Who I am

I've spent 16 years in customer service and tech support. Management at a major national office and tech retailer. Web hosting support at Hostica, helping small business owners with domains, email, and servers. Before that, I was the guy at the big-box store who'd spend 45 minutes with someone who walked in frustrated and make sure they walked out with something that actually worked.

That's the muscle my AI consulting practice runs on. Hear what the person actually needs. Cut through the hype. Deliver something that works.

My background isn't a marketing agency or an AI research lab. It's retail floors and hosting tickets. I learned to explain tech to people who don't have time for jargon. I learned that most small businesses don't need a full-time AI person — they need someone who knows the tools, builds practical workflows, and keeps things running.

I don't just consult on AI — I ship it. See the side projects I've built for proof.

Who this is for

You and I will work well together if:

  • You run a new or small business and want AI baked in from the start, or you're established and feel behind on AI
  • You're overwhelmed by AI hype and want someone who actually builds things, not just talks about AI
  • You want one person who handles the whole job, not a relay race of specialists
  • You'd rather explain your business once over email than sit through a discovery call
  • You're anywhere in the U.S. — I work remotely and async

And this isn't for everyone

We probably won't be a fit if:

  • You want a 12-person agency with a Slack channel, a project manager, and weekly standups
  • You need something built in 48 hours. I'm fast, but I'm not rush-job fast.
  • You're looking for an "AI guru" who sells courses and mastermind groups. I build things.
  • You need ongoing phone support or same-day availability. I work email-first and async.

If any of that sounds like you, email me anyway. I'll be honest about whether I'm the right person, and if I'm not, I'll tell you who might be.

How I actually work

Three things I do on every job

A client came to me recently. Small consulting firm. They'd been hearing about AI for months — from LinkedIn, from competitors, from their own clients. They'd tried ChatGPT a few times but couldn't figure out how to turn it into something that actually saved them time. They were starting to feel like they were falling behind.

That kind of thing is why I do this. A small business losing ground to a technology they can't quite get traction with. It's fixable. It's usually simpler than it looks. But someone has to actually sit down and build it.

Find the real opportunity

Most AI use cases have a simpler path than the hype suggests. I find the one that actually fits your business before proposing anything bigger.

Don't sell what you don't need

If a free tool and a good prompt solves your problem, that's the answer. I won't pad it into a "comprehensive AI transformation engagement."

Leave you with documentation

When I finish, you get a write-up of what was built, how it works, and what to watch for. No guesswork. No "call me if it breaks."

How to start

Three ways in

Most people should start with the free book. It's 40 pages, takes 30 minutes, and gives you your first real AI win. If you want a personalized plan after that, the $99 AI Readiness Audit is the next step.

Get the free book

Use this if you want to understand what AI can do for your business before talking to anyone.

  • You're new to AI and want a practical starting point
  • You want to see what's possible in 30 minutes
  • You prefer to read before reaching out

Start with an AI Readiness Audit

Use this if you want a personalized AI plan for your business.

  • You know AI matters but aren't sure where to start
  • You want a real person looking at your business
  • $99, async, written plan delivered by email

Email me directly

Use this if you already know what you need and want the shortest path.

  • You have a specific AI workflow in mind
  • You want to talk about Jumpstart ($499) or Retainer ($299/mo)
  • You just want to ask a question

Let's get started

Tell me about your business. I'll tell you where AI fits.

No commitment. No sales pitch. Just a real person looking at your business and writing back with honest answers about where AI can help.

I reply within 2 business days. Or email me: [email protected].