Privacy Policy | Seth Brand Tech Care

Information We Collect

We collect information you provide directly to us, such as when you request a quote, contact us for support, or work with us on a project. This may include:

Name, email address, phone number, and business information
Service requests, project details, and support notes
Payment information processed by third-party payment providers
Communication records related to your inquiry or project
Website or technical information necessary to complete requested work

How We Use Your Information

We use your information to:

Provide requested services and technical support
Process payments and manage project communication
Respond to inquiries and quote requests
Maintain business records and support obligations
Improve service delivery where appropriate

AI-Assisted Workflows

Seth Brand Tech Care may use AI-assisted tools internally to support drafting, research, code support, and workflow efficiency. These tools are not presented as the primary product being sold on this site.

AI assistance is used only where it supports the work you requested
We aim to minimize the amount of client information shared with outside tools
We do not intentionally use client confidential information to train public AI models
If a project requires stricter handling, that should be addressed directly in the project scope or agreement

Phone Calls and AI Voice Assistant

When you call Seth Brand Tech Care at 323-963-7384, your call is answered by Hailey, an automated AI voice assistant. Hailey identifies herself as an automated assistant at the start of every call.

AI disclosure: Hailey discloses that she is an AI assistant in the first sentence of the call. You are never led to believe you are speaking with a human.
Calls are not recorded: Call recordings, transcripts, and audio logs are not stored by our AI provider or by Seth Brand Tech Care. No one listens to your call after it ends. Call metadata (timestamps, call status, duration) is retained for business records only.
Information collected during calls: Hailey may collect your name, business name, website, email address, and a description of your issue. This information is forwarded to Seth Brand for follow-up by email.
No outbound calls: Hailey does not make outbound calls. She is inbound only — she answers calls you place to us.
Voicemail: If Hailey is unavailable, calls go to voicemail. Voicemail messages are transcribed automatically and forwarded to Seth Brand by email. The original voicemail audio is retained by voip.ms per their retention policy.

If you prefer not to interact with the AI assistant, you can reach Seth Brand directly by email at [email protected] or through our contact form.

Text Messages (SMS) and Email

Seth Brand Tech Care uses AI-assisted tools across multiple communication channels. All AI assistants identify themselves as automated when asked.

SMS: If you text 323-963-7384, your message may be processed by an automated system that forwards your message to Seth Brand. SMS messages are not stored by our AI provider. Standard message rates from your carrier may apply.
Email: If you email [email protected], you may receive an automated acknowledgment reply. The acknowledgment is sent by an automated system — Seth Brand reads and replies to every message personally. Email content is retained in Seth Brand's email system (ProtonMail) for business records.
Website chat: The chat widget on sethbrand.tech is powered by Hailey, the same AI assistant that answers the phone. Hailey discloses she is AI at the start of the conversation.
Automated decision-making: Hailey collects information you provide (name, business, issue) and forwards it to Seth Brand. Hailey does not make decisions about pricing, project scope, or whether to accept you as a client. All substantive decisions are made by Seth Brand personally.

Data Security

We implement reasonable security measures to protect your information, including:

Encrypted transmission where supported
Access controls for project and submission data
Security updates and monitoring for our systems
Data minimization where practical

Third-Party Services

We may work with third-party providers for:

Payment processing, including Stripe where applicable
Website hosting and infrastructure
Email and communication systems needed to deliver services
Operational tools used to support project delivery

These providers have their own privacy policies. Nonessential marketing analytics and live chat tools are not currently required to use this site.

Your Rights and Choices

You may request to:

Access or update your personal information
Request deletion of your data where legally permitted
Ask how your information is being used
Opt out of having your personal information shared with third parties for marketing purposes

We do not sell your personal information, and we do not share it for cross-context behavioral advertising. To exercise any of these rights, email [email protected]. We will respond within 45 days, as required by California law.

Your California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA):

The right to know: You may request the categories and specific pieces of personal information we have collected about you, the source, the purpose of collection, and the third parties we have shared it with.
The right to delete: You may request deletion of your personal information, subject to exceptions (e.g., information needed to complete a transaction, detect security incidents, or comply with legal obligations).
The right to correct: You may request correction of inaccurate personal information we maintain about you.
The right to opt out of sale or sharing: We do not sell your personal information. We do not share your personal information for cross-context behavioral advertising. No opt-out is necessary because these practices do not occur.
The right to limit use of sensitive personal information: We do not collect sensitive personal information (as defined by CPRA) beyond what you voluntarily provide during a service request. We do not use it for any purpose other than providing the service you requested.
The right to non-discrimination: We will not discriminate against you for exercising your privacy rights. We will not deny services, charge different prices, or provide a different level of service because you exercised a privacy right.
Automated decision-making: We use AI assistants (Hailey) to answer phone calls, respond to texts, and power the website chat widget. These assistants collect information you provide and forward it to Seth Brand. They do not make decisions about pricing, eligibility, or project scope. All substantive decisions are made by Seth Brand personally. You may opt out of AI-assisted communication at any time by emailing [email protected] instead of calling or using the chat widget.

To exercise any California privacy right, email [email protected]. Authorized agents may submit requests on behalf of a California resident with written permission. We will verify your identity before processing requests involving personal information.

Data Retention

We retain information for specific periods based on the type of data and the purpose for which it was collected:

Call metadata (timestamps, duration, call status): retained for 12 months, then automatically deleted
Call recordings, transcripts, and audio logs: not stored at all — deleted immediately after the call ends
SMS messages: not stored by our AI provider; retained in voip.ms message logs for 90 days per their policy
CRM records (name, business, contact info, notes): retained for 3 years from last contact, then deleted unless you are an active client
Email communications: retained for 5 years in ProtonMail for business records, dispute resolution, and legal compliance
Project files and deliverables: retained for 3 years after project completion, then archived or deleted at client request
Payment records: retained for 7 years per IRS and tax compliance requirements
Website contact form submissions: retained for 2 years, then deleted

You may request earlier deletion of your data at any time by emailing [email protected], subject to legal retention obligations.

Children's Privacy

Our services are not intended for children under 13. We do not knowingly collect personal information from children under 13.

International Data Transfers

As a remote service, we may process information across different jurisdictions where needed to deliver work. We aim to use reasonable safeguards for that handling.

Changes to This Policy

We may update this privacy policy from time to time. Material changes will be reflected on this page.

Contact Us

If you have questions about this privacy policy or how we handle your information, please contact us: